By Matt Kennedy
Independent Bank’s presence on the radio is conditional. Not conditional in terms of contract length or list of privileges, but in that Independent Bank will only advertise on the radio if it’s coupled with a community sponsorship opportunity. Consistent with its Mission Statement, Independent Bank currently has a radio presence in three regions and has a community presence in each one, as it works to support projects of impact in each community it serves.
Radio Advertising Goals:
- Analyze - Evaluate opportunities of greatest need and select worthy radio partners
- Contribute - Listen to community impact ideas and provide the bank’s expertise
- Collaborate - Seek out other partners who can enhance effective community support
- Support - Give effectively and sponsor organizations that work efficiently
- Act - Live by Benjamin Franklin’s motto of “Well done is better than well said”
Active support of the communities Independent Bank serves is a direct pledge from its mission statement. With the three radio sponsorships below, Independent Bank is able to support education, limited income families and the military across three key regions it serves:
97.5 FM KLAK
Teacher of the Month/Year
Every month, Independent Bank partners with El Dorado Chevrolet in McKinney to support and recognize area teachers who make a difference. These teachers are nominated by a principal, a student or a fellow teacher, and are selected by a committee from Independent Bank and El Dorado Chevrolet. The winning teacher gets a $250 check from Independent Bank, a $250 check from El Dorado, a plaque presented on air during the 97.5 FM KLAK morning show and earns a chance to win Teacher of the Year for an additional $500.
Hot 107.3 FM
Coats for Kids & Fan Drive
In November, Independent Bank’s Sherman and Denison locations served as a community collection site for people to donate coats for local kids to use in the winter as part of the Hot 107.3 FM’s Coats for Kids campaign. The campaign was advertised on the radio in lieu of product-heavy spots. In June, Independent Bank sponsored Hot 107.3 FM’s Fan Drive involving the distribution of box fans collected from listeners and businesses for senior citizens, disabled and limited income families who might be having trouble paying summer electric bills. These fans were distributed via Meals on Wheels.
ESPN Austin 104.9 FM The Horn
The Real Heroes
Independent Bank is proud to sponsor The Horn’s Real Heroes segment during radio broadcasts of Texas Longhorn games. The regular segment features a story about the sacrifice of an active serviceman or veteran. The intent is to turn the focus away from actors, reality stars and athletes and towards the “real heroes.” Independent Bank is proud to support these brave men and women, honoring them as the reason for our freedom.
Ready to Act:
Independent Bank is grateful for its current radio partnerships in the community and will continue to support similar causes. The bank works to be on the front lines of community support by going beyond mere donations to be actively involved in decision making or help through direct service.